Wings of Commerce

This company was formed to service those gold machines from ancient times used to spread wealth through commerce.

Today, winged wheels connect the dots from the physical to the online world. Wings of Commerce powers your social media.

We develop the best strategy for your company, transform our experts into your product specialists and create a portfolio of copy, images and movies to then send across social media to engage your customers.

Wings of Commerce benefits from economies of scale and precision tools.

Highly-trained technicians work together here for one goal: to repair and rebuild your social machines for the wings of commerce to take flight.

Wings of Commerce, Inc.


CEO – Joshua Levitt –  

Communication, Marketing, Social, Copywriting

CTO – Matthew Kaufman –  

Programming, Data, Cybersecurity

CCO – John Preston, Jr.-  

Creative, Advertising Buy, Media Planning 

COO – Peter Paigecarter – 

Human Resources, Organization

SVP – Mayor Berkowitz –  

Accounts for Industry, Finance, International

SVP – Regina Cocksenby – 

Accounts for Apparel, Jewelry, Beauty, Art

VP – Alex Torgueman –   

Accounts for Software, Pharma, Travel

Download Our  

  Capabilities Catalog

Learn more about our Success in Commerce.

Social Media

Social media is about how to make networks work for you. Information travels through social media networks from individuals to larger nodes of people talking about your issues.

Pick any color. That’s your company or organization, in your sector, connected to all the people who matter in your industry, plus all your clients and people in business who could partner with you. The bigger circles have more connections.

The goal is to build up connections to expand the size of the network to get your information to ricochet all the way through the system, so everyone you know and they know, know what you’re selling. Once in operation, the goal is to find ways to crossover along the paths where there is overlap with other networks.

How that works is you find people you think are cool on social media, then you follow them and who they follow. That way, you’re exposed to the many very important and interesting people who are watched by the trendsetters who become nodes that many people follow.

The ethos is to interact online frequently, share powerful information and grow the network to broaden your audience.

The outcome is that if the network is built correctly and the information you have to share is something to talk about, social media is a very powerful tool.

The database of contacts generated by social media is its own treasure. A wealth of business partners, clients and sources of new clients and giant nodes of consumers to study, plus journalists to interview you on what you know, and they write about it, and you read about it, and follow them daily. A two line message you can send instantly to anyone in the world. The scope at the 30,000-ft level of this is amazing and the granularity of honing in on any of thousands of followers is humbling.

It’s a very post-modern relationship you have with these friends/strangers. You’re inside their lives, you read their stream of consciousness reactions to news around them, see pictures and video of them in real time or forever live streamed in the permanent archive. Follow the trail of favorites into what’s really in the heart of any consumer in the world. Creepy and fascinating. You also meet people similar to you online you then want to meet offline and get to know in real life.

Used for business, social media can be exhilarating because you follow all the markets and reaction to stock news in real time, with live reporting from the scene of every happening everywhere.  The news of the assassination of Bin Laden came to the world from his neighbor in Pakistan via Twitter. Good information travels fast. The true depth of this thing called internet is still unfathomable, but social media is how you ride the river.

Come up with a great message for people to talk about and develop your network by interacting with people who care about the issues as much as you. Post, and post often. Then, watch it grow.


The mechanics of social media management is time-consuming point and click. Formatting images to various sizes, copywriting in hashtag slang for different audiences, adjusting endlessly; plus interacting with the network at all hours.

To make an impact, a small company needs 30 minutes of work online daily.

For bigger, consumer-facing companies, from 90 minutes to three hours daily can be required to respond to all the interactions from across a wide network.

A rule of thumb is also 30 minutes per social platform per day with a typical company operating across three platforms.

We sell social media management in a monthly subscription blocks of 30 minutes for $30 per day.

Learn more about our social media tool, The Feather.


Today, e-commerce is poised to become the largest business in America. Everything we could buy is being listed online for sale. The question becomes how to identify your customers, excite them about what you offer and bring them to your site to close a sale.

The ability to find and buy in an instant is changing how we companies do business and how customers buy what they need. The revolution is focused on connecting the dots that allow companies to complete the circle, connecting supply to demand to delivery.

Our approach to the marketing is the creativity that underlies everything we do.

But it’s also important to mention the technology that needs to underpin this growth. An important problem with many companies has been integrating all of their software – from the website to the warehouse to the shipping.

One particularly thorny project led to designing something called Middleware – a software that could sit in the middle of everything and provide a dashboard to manage all aspects of the business at once.

This design is better than every off the shelf product we tested in developing this unique software — which is why we had to develop it in the first place.

This became the first non-batch middleware developed for all of the popular 3rd party e-commerce managed store vendors including Shopify, BigCommerce, Demandware, VOLUSION. It is built around the open source MAGENTO platform, which is becoming the world standard.

Let us help you so your e-commerce thrives!



The online world is never safe. The moment we trust financial data on the web, the same criminals who would pickpocket us in person or rob us at home are trying to do the same online. But our response is the same; vigilance, protection, locking the doors.

We have created protocols to prevent web hacking, to protect customer information and stop identity theft online. Many of our fixes are complex, but others are simple locks to stop our enemies cold.

One example is the Base 64 hack. This reached a frenzy in 2015, as Chinese hackers entered WordPress sites via an embedded code on an uploaded image file, which would create a Base 64 stamp inside the program. With that simple anchor, they could gain access and wreak havoc.

They would transfer the home pages to porn sites to test the resilience of the site owners, then go for the coup de gras — erase all of the web images and customization, upload photos of cameras and turn it into a lead generation machine for a Chinese camera company. Really wild, when you think of it, or when they think that people wouldn’t react. This became a scourge. Thousands of sites were hacked, many fixed, but many given up and abandoned.

Our response was simple and elegant. We placed one small line of code on the site. That was it.

Now, it was a powerful line. If what these criminals were using was Base 64 encoding — it lets binary be transferable as text so it can be sent across regular text based alphabet — they could then use as a pivot to gain entry, then all we needed was a hardwired line in the software to prevent any code in Base 64 form to be added. Simple.

And it worked. Ours sites, to this day, remain hack free.


Wings of Commerce benefits from economies of scale. The more websites we build, expertise we offer, companies we help manage, social campaigns we run, when there’s an industry-wide epidemic, we work fast to help all of our customers.

These innovations are working today in website protection, online data financial transfer encryption, including for Bitcoin, employee privacy controls and so many more fixes to keep everyone safe and happy.

If there is a lingering security question keeping you awake at night, now is a good time to ask for help.